• Image about Wine
Looking to try new wines but don’t know where to begin? Start at your mailbox.

Club W is a wine-subscription service that helps select (and then delivers) bottles directly to your door, keeping costs affordable by eliminating the middlemen. Similar in style to Netflix’s movie recommendations, the company’s curators select wines that suit your palate profile, which is based on your answers to questions like “How do you feel about salt?” and “How do you prefer your coffee?” You can take their suggestions or make your own choices from the dozen or so offerings — mostly lesser-known boutique wines — monthly. Each bottle features its own QR code, which links to online details about the wine’s signature scent and body, along with quirky tidbits such as the wine’s idea of a perfect date. (A recent 2008 Alcanta Syrah was said to enjoy a vigorous hike in the woods.) Subscriptions (aka “Experiences”) start at $39 for three bottles, www.clubw.com.