• Image about water-sports-products-franz-beckenbauer-soccer-americanway
Boat CC Lace shoe
Whether it’s Franz Beckenbauer ruling the soccer pitch in a pair of cleats in the 1974 World Cup, Stella McCartney elevating sportswear to the level of high fashion or Run-DMC rapping about “My Adidas,” the brand with the three stripes has developed a very wide footprint in its 63 years. Come July, that footprint will get a little wider with the U.S. release of its water-shoe collection. “Adidas has been involved in creating water-sports products for many years [in Europe] with the Sickline Kayak team and numerous canyoneering expeditions,” says Greg Thomsen, managing director of Adidas Outdoor USA. “That’s led to a number of new products created specifically for these sports.” Take the quick-drying Jawpaw II slip-on water shoe or the rugged Hydroterra Shandal, for example. Both are responses to athletic needs for a broad range of wet conditions and include features like a single-layer mesh outer, speed lacing, a heel-fit system for a snug positioning on the water and a molded EVA sockliner. There’s also the stylish Boat CC Lace shoe, which was derived from the desire for a light, ventilated shoe that featured a nonslip deck sole but also had a “young, fresh appearance.” Translation: Day-Glo yellow and electric purple shoes. Look out for apparel — geared toward everything from kayaking to mountaineering — later this year. $45 to $90, www.adidas.com