• Image about Victor Lytvinenko
nick fironio

Fashion boutiques carrying merchandise labeled as heritage or heirloom are commonplace in large cities such as New York and Los Angeles. But oddly enough, plenty of other cities and towns that seem like they’d provide a natural market for handcrafted, small-batch goods are still lacking in shops that sell them. Last year, Victor and Sarah Lytvinenko filled a gap in Raleigh, N.C., when they opened The Curatory in the city’s warehouse district. The couple, also the powerhouse behind the fashionista-favorite denim line Raleigh Denim, situated the shop in the front of their factory. “We’d been selling our jeans across the country the past couple of years and came across other designers and brands with similar ideals and philosophies and styles, [but they weren’t] available in North Carolina,” says Victor, a former cook at Nobu in New York who grew up in ­Raleigh. “We’re trying to bring something completely new to the area that complements our jeans.” Some of the other brands the Lytvinenkos introduced are Le Labo (candles), Santa Maria Novella (beauty products), Hollander & Lexer (men’s shirts), Pip Squeak Chapeau (a women’s clothing line from Brooklyn) and De Palma (leather goods). “We’re selling brands that a lot of people didn’t think would do well here — but there’s a market here for classic, beautiful, well-made things,” says Victor. “It is doing a lot better than I ever dreamed it would.” 319 W. Martin St., (919) 917-8969, www.thecuratory.com