American Airlines has a long history of innovation. But, as we all know, today’s innovation is tomorrow’s commodity. In our dynamic, competitive business, we must constantly adjust our product offering in response to the changing tastes and demands of our customers. The challenge is to evolve and adapt in ways that preserve the traditions our customers truly value.
Case in point: For nearly 70 years, American Airlines’ Admirals Club lounges have provided a comfortable and elegant escape from the hustle and bustle of airports throughout the United States, Canada, the Caribbean, Europe, Asia, and Latin America. That’s still the case, but we know that as our customers relax, many of them also want to stay connected and productive before, after, and between flights. So, throughout our global network, we are building new lounges and refurbishing and updating our old ones with that in mind.
Admirals Club members have asked for better technology in the lounges, and we have delivered. Every Admirals Club around the world now features Lenovo ThinkCentre computers with complimentary Internet access. Our blend of comfort and cutting edge is on full display in our new Admirals Club at Tokyo/Narita, which combines a decor that reflects traditional Japanese art and culture with the modernity of a cybercafe, and which offers complimentary Wi-Fi throughout the lounge. The Tokyo lounge also features spalike showers, a quiet area with comfortable recliners, and all the other amenities you are accustomed to in our lounges.
In addition to the Tokyo lounge, this year we are opening a new Admirals Club at New York/JFK’s Concourse B, and we are reopening our Nashville lounges (by popular demand). These 2007 additions follow the recent openings of new lounges at Dallas/Fort Worth’s Terminal D, JFK’s Concourse C, and Miami’s A and D concourses. As we open new lounges, we are refurbishing and upgrading existing ones across our network. At Chicago/O’Hare, Washington/Reagan, Boston, Newark, San Juan, Los Angeles, London/Heathrow, and elsewhere, we are investing in additional seating capacity as well as in showers, children’s rooms, new furniture, and more.
The benefits of an Admirals Club membership extend beyond your stay at the airport. We’ve built creative new partnerships with leading companies to provide you with valuable opportunities. For example, Admirals Club members now receive a complimentary one-year Hertz #1 Club Gold membership and double miles on car rentals. Your Admirals Club membership also entitles you to special pricing on Lenovo products and on collectible wines offered through World Wine Estates. As an added bonus for business travelers, a complimentary Regus Executive Club membership is now given to Admirals Club members. This $300 value provides unlimited access to more than 750 business lounges in 350 cities around the world, as well as preferred-member rates on fully equipped offices and meeting rooms.
At American Airlines, we know your business is not our birthright; we have to earn it day in and day out. So we’re working hard and thinking hard about how to evolve over time to meet your changing needs. Of course, the first step toward serving you well is to listen to you, and fortunately for us, you and your fellow travelers are never shy about letting us know how we’re doing and how we can do better.
If you haven’t already, I hope you will check out everything our Admirals Club lounges have to offer. If you would like to learn more, you can go to page 111 of this magazine or visit www.aa.com/admirals club. In the meantime, thank you for flying with us. Have a great trip!
Gerard J. Arpey