Some firms survive; some prosper. Almost none do both, say Richard Foster and Sarah Kaplan. Analyzing more than 1,000 public companies for more than 35 years, the McKinsey & Company consultants argue that the traits that make businesses icons of stability inevitably also make them poster children for mediocre performance. It’s a tough paradox to beat. Doing it, say the authors, requires being ready, willing, and able to creatively undermine your own corporate cultures, cannibalize your own products, and ruthlessly root out managerial inertia. And may the best destroyer win.
Organize Your Business Travel!: Simple Routines For Managing Your Work When You’re Out of the Office By Ronni Eisenberg with Kate Kelly, Hyperion, $10.95, paperback
Get a briefcase with a detachable shoulder strap. Stash a dryer sheet in your suitcase to fight static cling. These tips, and hundreds more from the Organize Yourself! Series co-authors, smooth business travel’s bumps.
Techno-Ready Marketing: How and Why Customers Adopt Technology By A. Parasuraman and Charles L. Colby, The Free Press, $27.00
Will the dogs eat your high-tech dog food? If you’re about to bet your company on that eternal marketing conundrum, you’ll want these experts’ help to find out in advance. —