"We have to be very careful that he's not overscheduled," says Steinberg, "that there's never a blip. He plans to compete at this level for the next 20 years."
Woods echoed that sentiment in an interview with USA Today earlier this year. "I'm just five years into my career," he said. "I'm just getting started." Six billion dollars, here he comes.
"tiger woods has replaced michael jordan as the world's top product endorser in a much shorter period of time than anyone could have imagined," says bob williams, president of burns sports & celebrities, which polls advertising and marketing executives to determine which athletes are the most sought-after for u.s. endorsements.
here's burns' 2001 list, along with the athletes' 2000 estimated earnings:
1. tiger woods, $44 million
2. michael jordan, $35 million
3. lance armstrong, $10 million
4. anna kournikova, $10 million
5. mia hamm, $ 2 million
6. marion jones, $ 2.7 million
7. andre agassi, $17.5 million
8. muhammad ali, n/a
9. kobe bryant, $10 million
10. wayne gretzky, n/a
an ad is born
the tiger woods you see on the course is much different from the one his associates say they see off of it.