Perhaps it's Jordan's influence as well that keeps Tiger intensely
focused on his game, despite the constant media frenzy and fishbowl
existence. "I see him as a brother, handling a lot of the same
pressures I did," Jordan told Newsweek. Or maybe it's just Tiger's
way, because he'd been a single-minded competitor for years before
Jordan befriended him. Steinberg says Tiger plans for the long
term. Knowing that winning golf tournaments is the foundation for
his off-the-course success, Woods turns down more than 99 percent
of the offers that come his way.
"We have to be very careful that he's not overscheduled," says
Steinberg, "that there's never a blip. He plans to compete at this
level for the next 20 years."
Woods echoed that sentiment in an interview with USA Today earlier
this year. "I'm just five years into my career," he said. "I'm just
getting started." Six billion dollars, here he comes.
"tiger woods has replaced michael jordan as the world's top product
endorser in a much shorter period of time than anyone could have
imagined," says bob williams, president of burns sports &
celebrities, which polls advertising and marketing executives to
determine which athletes are the most sought-after for u.s.
here's burns' 2001 list, along with the athletes' 2000 estimated
1. tiger woods, $44 million
2. michael jordan, $35 million
3. lance armstrong, $10 million
4. anna kournikova, $10 million
5. mia hamm, $ 2 million
6. marion jones, $ 2.7 million
7. andre agassi, $17.5 million
8. muhammad ali, n/a
9. kobe bryant, $10 million
10. wayne gretzky, n/a
an ad is born
the tiger woods you see on the course is much different from the
one his associates say they see off of it.