Taylor Kitsch is used to playing a high school heartthrob on Friday Night Lights. But it’s his new movie role that promises to make him Mr. Popular in Hollywood circles, whether he’s ready or not.

TAYLOR KITSCH is sipping an afternoon coffee in Santa Monica, California, after returning from a motorcycle ride through Malibu Canyon with his Friday Night Lights costar Kyle Chandler. Though Kitsch, a Vancouver native, now lives in Austin, Texas, where Lights is filmed, he’s in California this week to finish work on another project. Despite his chiseled good looks and career success of late, however, he is not being hounded by paparazzi or chased by excitable fans as are many other up-and-coming stars his age.

That likely won’t be the case for much longer.