These are not concerns that Philip Galinsky has. As a producer of The Manhattan Monologue Slam, which asks audience members to compete by delivering their best two-minute monologue onstage, Galinsky uses social media as often as possible for promotional purposes and to engage the audience. This, of course, ultimately leads to more promotion. In fact, Galinsky encourages the entire audience to tweet. “This is content that promotes what we do, and we want all of our audience to continue to be brand ambassadors of the slam,” he says.

But Galinsky and The Manhattan Monologue Slam take things a bit further than giving the audience free rein to whip out their phones and tweet to their hearts’ content during a performance. The audience actually? decides who wins each slam by voting with their smartphones. He says this voting has boosted interest from possible sponsors and Web advertisers — plus, the show’s member database has grown by 30 percent in just two months. For Galinsky, the strength of tweet seats and social media in general is that it turbocharges digital word-of-mouth marketing to the point that it makes an age-old profession irrelevant. “The theater critic who writes for the traditional media is no longer the theatergoer’s or producer’s resource,” he says.