His market analysis mirrors that of Brett Yormark, the CEO of the Brooklyn Nets and the Barclays Center, the Nets’ home court, which opened in 2012 and will be the Islanders’ new home beginning in 2015. “In this market, there really isn’t a resistance to price if value meets price,” Yormark says.
Even if the Super Bowl were to be postponed by a raging blizzard, it won’t be all bad, says Kelly, the head of the host committee. “In some kind of perverse, ironic way, if it actually snows and the game is delayed on Sunday and has to be played on Monday, that means another night of people staying in town eating and drinking,” Kelly said at a recent public appearance. “So, from an economic-value perspective, it’s not a bad thing.”
If weather does not cooperate, the contingency plans range from delaying the kickoff to postponing the game until the next day. Whatever happens, the organizers say they are prepared. They are optimistic that the glamour and magnificence of the event will overshadow any potential problem.
And who knows? A successful cold-weather Super Bowl could mean it would be played in northern outdoor stadiums in the future, which would mean it would be the fulfillment of Frank Sinatra’s prophecy.
If the Super Bowl can make it in New York (and New Jersey), it can make it anywhere.
JOE LAPOINTE, a New York–based journalist, spent 20 years as a sports reporter for The New York Times. Lapointe has covered five Super Bowls and currently teaches journalism at New York University, Rutgers and Long Island University-Brooklyn.