Actually, the game will be played across the Hudson River in East Rutherford, N.J., where the Giants and the New York Jets play home games in the 3-year-old MetLife Stadium. But the exclusive private parties and an inclusive public carnival will occur a few miles to the east in Manhattan and, in typical New York style, all will be grand.
Now You Know: The New York/New Jersey area has more teams combined (nine) in the NBA, the NFL, the NHL and MLB than any other region in North America.
For four days, Broadway will close to traffic for 10 blocks, from Herald Square to Times Square. Replacing the usual combination of gridlock and cantankerous cab drivers will be, among other things, an eight-lane toboggan run 58 feet tall and 180 feet long. Nearby, stages will feature local = bands playing music and NFL players signing free autographs.
A video about football will be projected on the outside wall of Macy’s. The Lombardi Trophy, which goes to the NFL champions, will be on display. Mary Pat Augenthaler, vice president of events for the NFL, says “Super Bowl Boulevard” will be “very Broadway-esque.”
In many ways, it is logical for the game — a corporate Woodstock — to come to the heart of corporate America. Randy Levine, president of the New York Yankees, says it’s about time. “New York is the greatest city in the world,” he emphatically states. “It puts on a big event like no other city in the world.”
The venue is in part a reward to the Giants and the Jets, who built the $1.6 billion stadium without using public money. Putting a retractable roof on the stadium would have been an additional $400 million, so the decision not to have one was, in part, economic. But playing in the elements is part of the storied history of the NFL, and that includes championship games. Some of those have been in New York.