The SUPER BOWL will be outdoors in a cold-weather location for the first time, and the New York/New Jersey area is the perfect place for that.
For more than a century, Broadway has been called “The Great White Way” because of the glistening lights of its theater district. People visit Broadway to see the brightest stars and, as TV legend Ed Sullivan was fond of saying, “a really big show.”
But what if Broadway, along with the rest of the greater New York area, turns into a literal “great, white way” in February under a foot or so of snow? What if the area is blasted with howling winds, freezing rain and power outages during the biggest show in American sports, the Super Bowl?
The answer: The National Football League will adjust.
“Our overall philosophy,” says NFL Senior Vice President of Events Frank Supovitz, “is to embrace the weather. We have a highly coordinated weather plan in case of inclement weather.”
In scheduling the Super Bowl to be played outdoors in a cold-weather area for the first time, the league obviously was aware of potential weather complications. NFL offices are on Park Avenue in New York. When league officials go to work in February, it’s cold. The average high temperature on Feb. 2, the day the Super Bowl will be played in 2014, is 39 degrees, according to The Weather Channel. The average low is 20.
Cold weather, however, is secondary because this is New York, a magical city of power and prestige. Or, as New York Giants co-owner Jonathan Tisch said on the NFL Network when New York was announced as host of Super Bowl XLVIII: “The greatest game in the world will be played on the greatest stage in the world.”