Breen, Scott, and Jackson are up first, for an almost wordless spot in which Jackson emerges from a night’s slumber in his old Knicks uniform, complete with short-shorts. As he fills up his coffee mug, he notices Breen and Scott staring at him and freezes them with a half hostile, “What?”

As simple as this concept may sound, Shane asks for multiple variations on it, including one in which Jackson rubs his bleary eyes and another in which he substitutes a sleepy belly rub for a yawn. The crew varies the height of Jackson’s socks. It takes pains to align the newspaper Breen is reading so that it “doesn’t show the Viagra ads.”

“You wonder, ‘Why did they make me do that?’ But then, you see the finished product, and it all makes sense,” says Breen, the day’s MVP, owing to his cardboard-dry deadpan and ability to drop bits about “fist kisses” into his spots. “It’s amazing how good these people are at their jobs,” Jackson adds after changing out of his robe-and-shorts ensemble. “I just do whatever they tell me to, and I always end up looking okay.”

Much of the credit is assigned to director Shane, who has directed about 300 of the ESPN spots created by ad agency Weiden + Kennedy. Scott praises Shane for helping the commentators and NBA players curb their “tendency to overact.” Scott says, “He’s always making things smaller, and that’s what works best for these ads.”