What makes a great high-end hotel? Just
ask Four Seasons San Francisco GM Stan Bromley, who ensures
his guests get the very best of everything.
It's 10 a.m. on a Tuesday at the new Four Seasons in San Francisco,
and Stan Bromley has spotted something terrible: two balls of lint
on the carpet near his office door. It could be worse. The
offending bits of fluff could have collected in the hotel lobby,
directly in the footpath of a well-heeled guest.
But even small infractions are a serious matter to Bromley, the
general manager and regional vice president overseeing the launch
of the Market Street hotel.
"I can't have this," he says, picking up the lint and flicking it
into a trash bin. Just down the hall, hotel staffers have gathered
for a morning meeting. Bromley strides in, like a field general on
a reconnaissance mission, and requests a full report on incoming
guests. All of them, of course, will get five-star treatment, but
among the day's arrivals is the owner of a major sports franchise
who Bromley wants to welcome personally.
"I'll get right on it," says Bromley.
Truth is, Bromley has been "on it" since 7 this morning, tending to
an endless stream of high-end hotel details. And he'll remain on it
until 9 tonight. It's like that every day at the Four Seasons. And
Bromley wouldn't have it any other way.
At 57, Stan Bromley is a self-proclaimed obsessive-compulsive who
just happens to be a legend in his industry. During more than three
decades as a high-end hotelier, he has earned a reputation for his
unyielding work ethic, his otherworldly attention to detail, and
his unconventional - some say outrageous - way of getting things