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Hard Rock, Rocking

It only makes sense that the Hard Rock Cafe would eventually get into the concert business in a big way. Last year, the company did just that, kicking off the Ambassadors of Rock tour with a two-day stand at London's Hyde Park that was headlined by the Who and Roger Waters.

Building on that success, Hard Rock is giving it another go and is starting at the same spot. This year's Ambassadors of Rock tour starts with Hyde Park Calling 2007, a weekend of shows topped by Peter Gabriel and Crowded House on June 23 and Aerosmith on June 24.

Following the Hyde Park gigs, the tour will continue on to Caracas, New York, Chicago, Orlando, Nagoya, Singapore, Tokyo, Osaka, and Hollywood (Florida) with a different set of headliners (and all worthy of the title "ambassador") performing in each city.

One lucky so-and-so will be able to attend four shows free of charge. It could be you: Visit www.hardrock.com/promo/ambassadors to register.