Another key to Torres’s success is that he exceeds expectations. “The industry standard is to do the bare minimum,” he says. “If a company empties a trash can and drops a bottle in the process, odds are they’ll leave it behind. With us, we go the extra mile. In some areas we even power-wash the trash cans and spray them with a fragrant disinfectant. It’s not in the contract, but it makes a difference and people appreciate it. Do something because it’s the right thing to do, and it will come back to you tenfold.”

Torres’s mantra appears to be working. He’s expanding his company within Louisiana and plans to go national in five years. When he’s asked how he could ensure the same meticulousness if he were to expand the company to that extent, he simply says, “That’s why they invented helicopters.