Post-Katrina, Torres is among a group of young residents committed
to a new vision for their city - only today the challenge is to
reinvent New Orleans's image rather than bolster it. Nicolas
Perkins, a 36-yearold Tulane University graduate and serial
entrepreneur who brokered a deal selling his last employer to
Microsoft for somewhere in the hundreds of millions, chose to base
his revolutionary new online trading company, the Receivables
Exchange, in New Orleans. And real estate mogul and hotelier Sean
Cummings (owner of the International House and Loft 523) is
overseeing a massive new waterfront project aimed at reconnecting
the iconic Mississippi River to New Orleans and its residents.
Linked by a dedicated vision, these businessmen are also
perfectionists. Torres runs his company with the precision of a
German- Swiss watch and virtual omniscience, thanks to a $500,000
custom surveillance system that lets him track just about every
discarded to-go cup and beaded necklace in the Quarter. "At first
my staff was wary of the system," admits Torres, "like they were
being watched. But I explained that it wasn't about spying on them
- it was about doing the best job possible."
Maintaining a crew of supervisors to oversee the street sweepers,
garbage collectors, pressure washers, and hand crew, Torres likens
his methods to doing battle. "If you listen to the radio, everybody
is in communication. The supervisors are constantly talking and
know where everyone is. It's like fighting a war - positions are
known at all times." So much so that SDT's new corporate
headquarters in St. Bernard Parish houses a war room armed with 20
flatscreen monitors displaying everything from the GPS surveillance
system to weather and traffic channels. The command center is even
capped off with a rooftop helipad. "It looks like you can launch a
space shuttle from there," laughs Torres.