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Brimming with INDEPENDENT BOUTIQUES AND HERITAGE BRANDS, Central London’s Seven Dials neighborhood is a walkable jaunt through fashion ­­— and history.

When English project manager Thomas Neale designed Seven Dials in the 1690s, it was with the hope of luring prosperous residents already ­attracted to the area’s Covent Garden. Unfortunately, things didn’t go as planned, and by the 19th century, the neighborhood (which radiates along seven streets from a central sundial pillar) was a notorious slum, a reputation Charles ­Dickens captured in his first book, Sketches by Boz. Fast-forward to today, however, and Seven Dials has morphed into one of London’s hottest fashion hubs, boasting dozens of independent boutiques and heritage brands. To give a good look at this still largely undiscovered locale, here are some of our favorite must-stop shops and sites:

1. FOXHALL LONDON: Opened in August 2012, this British menswear label’s inaugural shop specializes in wearable styles for the ­urban guy. Think merino sweaters, slim-leg trousers and versatile extras like leather gym bags. www.foxhalllondon.com


For more information on London’s Seven Dials neighborhood, visit www.sevendials.co.uk



2. MURDOCK LONDON: This quintessential men’s barbershop with services that range from moustache trims to manicures even offers traditional wet-shave tutorials. Don’t miss the selection of souvenir-worthy whiskey flasks, handkerchiefs and wallets. www.murdocklondon.com

3. ORLA KIELY: Renowned for her distinctive retro prints, Orla Kiely’s flagship store boasts cake tins, collared dresses and other clothing, accessories and household items. Most bear the Irish designer’s signature look. www.orlakiely.com

4. TATTY DEVINE: This shop boasts brightly colored, laser-cut jewelry — fun, distinctive and handmade primarily in the U.K. Design a custom “name necklace” in the shop, personalized with any word and cut and finished while you wait. www.tattydevine.com

5. NEAL’s YARD REMEDIES: Tucked away in a small, whimsically painted alley, this well-known British purveyor of organic skin and bath products is the ideal place for stocking up on essential oils and plant-based shampoos. www.nealsyardremedies.com

6. CANELA CAFÉ: Canela brings a bit of Latin flavor to the neighborhood. Stop by during the day for some Portuguese coffee or spend an evening sipping Vinho Verde and dining on feijoada, a traditional Brazilian bean stew. www.canelacafe.com

7. FRED PERRY: Named for former English tennis star Frederick Perry, this long-running instigator of British street fashion for men and women is best known for its original Perry shirt, a collared cotton piqué shirt embroidered with the brand’s signature laurel wreath. www.fredperry.us

8. WOLSEY: A men’s clothier founded in 1755, Wolsey is one of a select group of companies that hold a British Royal Warrant of Appointment, the Royal Family’s ultimate seal of approval. Expect polos, peacoats and chinos, all reworked for today. www.wolsey.com

9. COMMEMORATIVE PLAQUES: Along with its shops and eateries, Seven Dials is home to cultural history. In Neal’s Yard, a blue plaque marks the spot of British comedy group Monty Python’s studios from 1976 through 1987. Another highlights the location of late Beatles manager Brian ­Epstein’s original office at 13 Monmouth St.