HOW TO SUCCEED IN BUSINESS WITHOUT WORKING SO DAMN HARD: RETHINKING THE RULES, REINVENTING THE GAME
By Robert Kriegel (Warner Books, $24.95)


Once his catchy title grabs you, Kriegel — an executive coach and former sports psychologist — dishes some delightfully contrarian advice. A sampler:

On the late-’90s cult of speed: “Real leaps come from innovation, not working 90 hours a week. Do that, and you’re too tired to get new ideas. People are trying to do things faster that shouldn’t be done at all.”

On pacing yourself: “A passionate 90 percent is better than a panicked 110 percent. Make one less sales call — not one more — and you’ll do better.”

On not being well-rounded: “Hone your strengths and get partners to do the rest. Joe DiMaggio never bunted.”

On negative thinking: “Recognize your sabotage thinking. Write down all the ways you might keep yourself from reaching a goal.”

On not being customer-centric: “Sometimes customers don’t know what they need. If you asked a 19th-century farmer what he needed, he would have said a bigger horse. He wouldn’t have said a tractor.”