U.S. News & World Report The newsweekly ran an
abbreviated ranking in 1987, and three years later added MBAs to
the list of graduate programs it surveys annually. Fifty programs
are ranked, based on peer assessment (hence business schools
touting their virtues to other business schools), job-placement
success, and quality of students. Harvard's MBA was first in
The Financial Times This was the first survey to
include non-U.S. schools, which nudged BusinessWeek and
The Wall Street Journal to add international programs to
their ratings. One hundred programs are ranked annually by the
British business daily, according to salary, career progression,
faculty strength, and international emphasis. Penn's Wharton School
was number one in 2003.
The Wall Street Journal This is the annual survey the
schools love to hate, because the Journal bases its rankings
solely on the opinions of corporate recruiters. Recruiters are
asked to rank 26 student and school attributes - such as leadership
potential, teamwork, and personal ethics - on a 1-to-10 scale.
Dartmouth's Tuck School of Business was first in 2002.
"We have to learn how to live with the surveys," says Tom Campbell,
dean at UC's Haas school. "It's not like any of us has a magic wand
[we can] wave to make the surveys go away. As long as our students
and alumni pay attention, we have to."
FORCE FOR CHANGE
In fact, say academics, the surveys may have played as important a
role in changing business schools and MBA programs as did the
collapse of the Soviet Union, the 1990s high-tech boom, and
globalization. Those political and market changes powered the
worldwide growth of American-style capitalism over the last 20
years; the surveys pointed the way so students could participate in