Books:Good to Great (2001), Building Your Company's Vision (1996), Built to Last: Successful Habits of Visionary Companies (1994), Beyond Entrepreneurship: Turning Your Business Into an Enduring Great Company (1992)
Pedigree: Author; co-vice chairman, FranklinCovey Co.
Education: MBA, Harvard University; multidisciplinary doctorate, Brigham Young University
Speaking Fee: $65,000+
Shtick: Effective habits and goal-setting lead to successful lives.
Bio: Covey's first book, The 7 Habits of Highly Effective People, put him on radar screens. Transcending the business-book genre, it has sold more than 15 million copies to executives and consumers alike, and it helped him build a huge consulting machine that caters to the likes of Sprint, Pfizer, Wells Fargo, and the U.S. Navy. Covey is a dynamic speaker who relies on years of research as the foundation for his philosophy. FranklinCovey operates a leadership institute in Salt Lake City, more than 130 retail stores, and an e-commerce site (selling audio- and videotapes, binders, books, planners, and software). Although he caters primarily to the business world, Covey's approach focuses on life and living it more effectively.