Bio: Collins focuses on research the way a politician focuses on votes: with unwavering determination and perseverance. The former Stanford University business school professor created his own management research institute in Boulder, Colorado, in 1995, with the idea of tackling complex problems and issues. Collins was buoyed by the success of Built to Last, which ranks as one of the most popular business books in history (more than 3.5 million copies sold). The book advanced the concept that a company's vision and core ideology - not a high-profile CEO or leading-edge technology - steer it through adversity and change.
Books:Good to Great (2001), Building Your Company's Vision (1996), Built to Last: Successful Habits of Visionary Companies (1994), Beyond Entrepreneurship: Turning Your Business Into an Enduring Great Company (1992)
Web:www.jimcollins.com

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STEPHEN COVEY
Born: 1932
Pedigree: Author; co-vice chairman, FranklinCovey Co.
Education: MBA, Harvard University; multidisciplinary doctorate, Brigham Young University
Speaking Fee: $65,000+
Shtick: Effective habits and goal-setting lead to successful lives.
Bio: Covey's first book, The 7 Habits of Highly Effective People, put him on radar screens. Transcending the business-book genre, it has sold more than 15 million copies to executives and consumers alike, and it helped him build a huge consulting machine that caters to the likes of Sprint, Pfizer, Wells Fargo, and the U.S. Navy. Covey is a dynamic speaker who relies on years of research as the foundation for his philosophy. FranklinCovey operates a leadership institute in Salt Lake City, more than 130 retail stores, and an e-commerce site (selling audio- and videotapes, binders, books, planners, and software). Although he caters primarily to the business world, Covey's approach focuses on life and living it more effectively.