Hilton Hotels & Resorts recently partnered with skin-care mogul Peter Thomas Roth to personalize the amenity experience. Guests checking into more than 540 Hilton properties will now find six new, exclusive bath products: Mega-Rich Shampoo and Conditioner, Mega-Rich Body Lotion and Body Wash, Moisture Infusion Facial Bar and the Massaging Bath Bar (complete with massaging beads). “We partnered with Peter for four main reasons: his scientific approach to skin care, his strong global presence, brand alignment and the commitment of Peter himself,” says Andrew Flack, VP of global brand marketing for Hilton Hotels & Resorts.
The feeling was mutual.
“Besides [my] personally being a huge fan of Hilton hotels, my company shares much of the same philosophies as Hilton,” Roth says. “[We both] pride ourselves on bringing our customers excellent products and [experiences].” Hilton’s quality innovation team spent months testing products with Roth and getting feedback from employees across the organization. “We worked closely in the development of each product to make it appropriate for the global traveler and universal for all skin and hair types without compromising the formula,” Roth explains. Full-size versions of the products, which range from $12 to $18, can be purchased at www.hiltontohome.com.