WHO: Noel Lee
COMPANY: Monster Cable Products Inc.
PREVIOUS TITLE: Engineer, Lawrence Livermore National Laboratory

Back in 1979, Noel Lee was just another laser-fusion engineer and audiophile with a great design for high-end audio cable. Today, his Brisbane, California-based Monster Cable Products Inc. is an industry giant. And Lee is the big guy.

In your title, do you mean “monster” as a noun or an adjective?
Both. From the beginning, I wanted a name that personified the performance of the new cable, and I needed a title that sounded big and powerful. If I say I’m a monster musician, it means I’m really good at what I do. And if I say I’m head monster, that just means I’m the best.

Remember the SATS? Try this. Silver bullet: werewolf, as ______ : Noel Lee.
Oh, god, I don’t know. Maybe seeing the sun rise? I tend to stay up really late. Wait, isn’t this supposed to be multiple choice?

Do you have a monster role model?
Definitely. King Kong, no question. He’s powerful, he wants to dominate the world, and he scales the Empire State Building — all that stuff. But my assistant says I’m more like the Cookie Monster.