If you read the news, you know baby boomers are entering their seventh decade this year, and, as usual, they’re dragging the market with them. What does that mean for the rest of us? Opportunity, of course, says the accounting firm Deloitte & Touche, which studied the myriad ways in which companies are trying to make sure they get a share of the boomers’ retirement funds. The big money is in products that allow the aging to do so without anyone else noticing. Here are a few for your favorite boomer’s birthday list.
Invisible hearing aid
Rock concerts and cranked-up stereos have damaged boomers’ hearing. Never fear: The Siemens Centra is here. It features Siemens’s new SmoothSound technology (the first and only of its kind), which suppresses transient background noises to the highest degree possible — thus allowing for better hearing. About $4,700 to $6,200. (Sure, it’s pricey, but can you really put a price on not looking your age?) www.usa.siemens.com/hearing
Arthritis-friendly hand tools
Hammer with the usual wood-handled tool and your joints will complain for hours. Pick up a set of Oxo Good Grips tools instead. The grippable handles are comfy, and the brand is hip. Talk about a win-win situation. Tools range from $5 to $70. www.chefs resource.com
Incognito lighted magnifying glass
Zelco’s Audio Lumifier looks like your usual digital voice recorder, but it has a swing-out magnifying glass inside, complete with high-intensity light. Read the fine print without holding a paper at arm’s length, then just snap the lens back in when the wunderkind from Marketing approaches. $36. www.zelco.com
Extreme-sports-style medication timer
Get older, take more meds. The trick is remembering when. The Cadex medication reminder wristwatch has 12 daily reminders, and it looks like one of those combination stopwatch-altimeter-thermometer-lap-timer-avalanche-survival-signaling gadgets. You may be on statins, but you can still climb K2, at least in your daydreams. $50. www.cadexproducts.com
Video game brain exercise
You, too, can have the eyes-glazed-over look from hours of playing Nintendo DS — plus a good excuse for it: Your neurologist prescribed Brain Age: Train Your Brain in Minutes a Day as a dementia preventive. Or, just tell anyone who asks that, for every minute you play, you’re getting smarter than they are. $20 for the game, $130 for the Nintendo DS.