"A lot of my peers in the movie and TV industry ask me if I'm bored with being in the same job for so long," he says. "No way. Every week is different, and I control all of the action. It's a constant challenge to come up with a new angle, a new way to tell the story of a game. We only get one shot. There are no extra takes. And we're all competitive, so it's always a challenge to see which guy can bring the shot that has everyone back at headquarters talking."

Andrich has scored his share of kudos, but he's yet to etch his name in the hallowed halls for that once-in-a-lifetime shot - shots like "The Catch" by Bob Smith, "The Immaculate Reception" by Ernie Ernst, and "The Holy Roller" by Tom Karlo. For NFL neophytes, those plays, in order, represent Joe Montana to Dwight Clark to beat Dallas in the 1981 NFC title game, Franco Harris' amazing catch off a deflection to beat Oakland in the 1972 AFC playoffs, and the Raiders' unlikely fumble recovery for the winning touchdown to shock San Diego in 1978.

But not only is Films' influence on the game seen during every NFL telecast and nightly on ESPN's SportsCenter. It's also influential in other ways.

"NFL Films has made a real impact on how movies get made, particularly with montages and using slow motion combined with live action," says Ron Howard, director of blockbuster movies such as Apollo 13 and A Beautiful Mind. "They use hard-hitting sound effects juxtaposed with incredible, powerful music, creating a really emotional experience for the viewer."

Rapper Snoop Dogg sums it up in simpler terms: "Everybody watched NFL Films growing up. If you didn't, you were some kind of square."

Nicely put, Mr. Dogg.