“One of the interesting bits of research we found was that men rarely travel with bath toiletries, so the quality of soap, shampoo, and conditioner is important,” says Jeff Wagoner, senior vice president of hotel operations for Wyndham International. “As a traveler who will fly more than 100,000 miles this year and who does not like toting bottles of shampoo and conditioner, I can tell you that I truly appreciate knowing I will have quality bath products at my destination.” Wyndham’s line is an expansion of products initially developed at the renowned Golden Door Spa in Escondido, California, which Wyndham acquired in 1998.

Like Maison Orléans’ quest to find bath products that reflected the charm and history of New Orleans, Janne Clare set out to find amenities unique to Boston. The general manager of Nine Zero, one of the city’s newest luxury boutique hotels, Clare found what she was looking for a few blocks from the hotel at Salon Mario Russo, which produces a line of olive oil-based products.

Nanci Sherman, general manager of New York City’s The Shoreham Hotel, almost missed a meeting the first time she encountered the Essential Oils bath line. “I got into the shower and couldn’t get out,” she recalls with a laugh. Sherman now stocks EO products in every property she manages. While she declines to reveal the expense of furnishing rooms with high-end bath products, she says the cost is an investment in customer loyalty.

“I think it’s best to say that we are willing to take a lesser profit margin on our rooms to give our guests a more pleasurable stay,” says Sherman.