Everyone loves the combination of brains and beauty, and the Aussie invasion of the U.S. by women’s workout-wear designer Lorna Jane is no exception. The Australian brand — already a 20-year household name Down Under — has opened nine stores in California this year, and more are planned for 2013. The Golden State is the natural first expansion point, according to founder Lorna Jane Clarkson. “There are many similarities between the culture of California and Australia, with the warm weather, endless coastlines and relaxed lifestyle,” she notes. In a state where looking good seems like a full-time job, a line packed with effortlessly stylish tops, expertly cut pants, cozy hoodies and cute skirts is sure to enjoy a warm reception.
The brand also boasts patented LJExcel fabrics, which offer prescriptive benefits: LJExcel Compression helps increase circulation (thereby decreasing recovery time and soreness) when worn post-workout, LJExcel Mesh wicks away moisture and Silver Tech Mesh is anti-microbial. Each fabric is used to create gear tailored for runners, yogis, dancers and swimmers — even those who simply want to look great lounging. Who says you can’t have it all?