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NAME AND OCCUPATION:
Kaypee Soh, designer.

THE BACKSTORY:
He once tripped the light fantastic in New York, where he created branding campaigns for the likes of Giorgio Armani, Herman Miller, American Express, Lancôme, MTV, L’Oréal USA and Cadillac.

CURRENT GPS:
He’s embraced his inner aloha and set up So’mace Design, a 1,400-square-foot shop in Upper Kakaako on Young Street in Honolulu.

HIS INVENTORY:
So’mace Design is a gallery with a frothy mix of items that can turn an ordinary domicile into a full-blown crib: furniture, rugs, lighting, textiles, pillows and artwork all graphically fine-tuned in Soh’s signature style — think bold floral motifs — for a mod Pacific lifestyle.

THE MUSE:
He’s inspired by the nature in Hawaii, as well as by fashion trends and textiles that commingle with the island aesthetic.

HIS LOOK:
A typical Soh design never reveals the complete picture. Instead, it is layered and cropped, “so it adds an air of mystery.”

THE AVATAR EFFECT:
Soh’s design services extend into the virtual world for those who desire an online look equivalent to their offline digs.

FAVORITE PIECE OF TECHNOLOGY:
iPod.

CURRENT HOT PROJECT:
Creating custom artwork and textiles for three island hotels and a handmade rug collection.

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MOST UNUSUAL REQUEST:
He was once asked to design a sports car.

PREFERRED UNIFORM:
“Island Lounge” — i.e., a supercomfy tee and shorts.

WHAT YOU DON’T KNOW ABOUT HIM:
He grew up on a rubber-tree plantation in Malaysia and worked in a home-accessories shop with his mom. And he likes to cook.

FAVORITE ROOM SCENT:
“Citrus!”

FAVORITE ISLAND:
Kauai, “because you can surround yourself with nature. Waimea Canyon is spectacular. You can stand above a rainbow there.”

MUSTS FOR TRAVELING:
“My tiny camera and sketch book.”

WHAT NO ROOM SHOULD BE WITHOUT:
“A Kaypee Soh pillow, of course!”