You mention the players get involved as well. In fact, you institute a "no thug" policy for players. What is that?
I want us to have guys who are going to represent myself and this organization off the field as much as on. I told our coach, Michael Trigg, that I would be willing to sacrifice having a better player if he's not going to abide by the role model rules that I want him to live by. I want our players to mean something in the community, to mean something to a kid who might look up to him.
Why is that so important to you?
I've done enough in my life to have seen both sides of that street and to see how easy it is to be a spoiled brat. You're a grown man, so act like it. And if you want to act like a fool around me, forget it. Because unlike a lot of situations in pro sports where these guys get away with everything because they have a lot of money and a guaranteed contract and the owner tolerates it, I have no patience for it. You can leave. I've always had a Henry Ford theory of doing business - if it has your name on it, you better have a great team of people around you to manage your ideas.
Are there any similarities between running a sports franchise and a rock band?
Both are team sports. I can't play a show if Tico [Torres, Bon Jovi's drummer] breaks his arm. We can't win a ballgame if we don't have all our players playing well. But there's been a learning curve here. This isn't a band, and I'm not on the field in the same way I'm up on the stage. You have to allow your coaches to be the voice. So you're relinquishing power, which isn't easy. But it adds a great humility that I'm able to take back to the band.