We’re well beyond the “skin care is for sissies” thing. Proof? John Varvatos, the man’s-man designer — think thoroughly modern clothes, shoes, and, yes, man bags — has gone into grooming. His new scrubs, gels, shaving creams, and moisturizers (all formulated by the venerable Shiseido Laboratories specifically for the thicker surfaces and higher oil production of the male epidermis) were born of Varvatos’ own frustration at not being able to find one really good skin-care line he liked. Problem solved. There’s even a cream to balance out sketchy skin tone and a concealer that’ll ditch those dark circles. Concealer? Be not afraid — way beyond the sissy thing. (800) 295-8877, www.johnvarvatos.com