Will the SEC force tough new rules on the mutual-fund industry or settle for a few trophy prosecutions? Some 95 million American households own mutual funds, so one thing's for sure: Donaldson's efforts to deal with market-timing and other questionable practices will have a large audience.

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GUENTER WEINBERGER

Who
CEO and President, Sandbridge Technologies

Why Watch? His "universal" cellphone chip could mean huge breakthroughs for business travelers.

Okay, ready for the quiz? Please match the following incompatible network standards (TDMA, GSM, CDMA, Wi-Fi, Bluetooth) with the long-distance carrier(s) that operate on them (Verizon, Sprint, Cingular, AT&T, Nextel). Caution: Some companies use more than one standard, while one on the list uses none.

Millions of cell-toting Road Warriors have flunked that test while lamenting, "There's gotta be a better way!" At his 40-person shop in upstate New York, Guenter Weinberger has heard their cries. This year, he may have an answer - the "every mode" phone chip.

Think of the Sandbridge chips as the Sweden of the chip wars - neutral, standard-agnostic, ready to play nice with everyone. Heading to a different part of the United States, or to another country? No sweat. Armed with one of these chips in your phone, you just download some software and you're ready to gab with the locals.

Weinberger, who once headed Siemens' wireless semiconductor group, hopes to start selling his programmable chips sometime this year. He's got company, though; mighty Texas Instruments has its own plans for a single-chip cell design in 2004. If Weinberger makes it to market first, he'll be the emancipator of the cellphone. And business travelers will pass the quiz every time.

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