They're leading MCI and the SEC,
building smart chips and supercomputers and spacecraft.
They're 10 people who should be on your radar screen this
year.
ELON MUSK
Who CEO and Chief Technology Officer, Space Exploration
Technologies Corp.
Why Watch? Low-budget satellite launch could open a new
frontier.
Testifying before Congress last year, Elon Musk made an observation
that should have shocked more people: In sharp contrast to almost
every other field of technology, he noted, "The cost and
reliability of access to space have barely changed since the Apollo
era."
Forty years after John Glenn's ride, it remains ruinously
expensive, and thus out of reach for anyone, outside of a
government or a giant corporation, to put anything into space. Musk
wants to revolutionize the space-launch business, which would open
the door for more players, more competition, and more ordinary
folks in space.
Early this year, Musk's tiny SpaceX company, which has a few dozen
employees based in El Segundo, California, plans to launch the
Falcon, a semi-reusable orbital launch vehicle that will be able to
carry satellites - and later, perhaps, space tourists - into orbit
for around $6 million a pop. That's bargain-basement pricing
compared to the $20 million to $65 million or more charged by
Boeing, Lockheed, Sea Launch, and other biggies, and the
implications are enormous. Cheap launch could lead to cheap
satellite phone serv-ice, cheap satellite TV, cheap satellite
photography, satellite-enabled spying, and many more applications
no one's thought of yet because it would be too expensive to
try.
Musk, only 32, is a sci-fi fan with degrees in business and
physics, and he has ploughed millions of his own money into the
Falcon project (named after Han Solo's Millennium Falcon in Star
Wars). But he can afford it: While still in his twenties, Musk
founded Zip2, a web software maker. More recently he cofounded
PayPal, which he sold to eBay in 2002 for a reported $1.5 billion.
Just think how much he might yield from putting us all into
orbit.