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In 25 Ways to Win with People: How to Make Others Feel Like a Million Bucks (Nelson Business, $20), John C. Maxwell teams with psychologist Les Parrott, PhD, to outline specific winning practices. Here are some steps toward the “30-second rule.”

Forget about: Searching for ways to make yourself look good. Search for ways to make others look good.

Ask: What positive thing can I say to each person I see today?

Do it: Give everyone you meet the Triple-A Treatment — attention, affirmation, and appreciation.

Remember: Within the first 30 seconds of a conversation, say something encouraging.

You’ll get plenty of other how-tos in this follow-up to Maxwell’s best-selling Winning with People. The promised side effect: They’ll make you feel like a million bucks, too. If motivational psychology gets you going, they just might.