In the end, only one thing is clear: Wales wants the entire world to read and write his book — and so far he is succeeding. In March, Wikipedia ranked as the 18th-most popular site worldwide, ahead of heavyweights like BBC, CNN, and AOL. These days, countless students, journalists, professionals, and others depend on Wikipedia to provide a chunk of knowledge on almost everything. Says Wales: “Wikimedia’s mission is to give the world’s knowledge to every single person on the planet in their own language. We’re on the right path.”