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In the early 1980s, Jim Ganzer was living the SoCal dream as an artist/waterman; he grew up “tennis-shoeing” (dining and dashing) at Ted’s Rancho with surf legend Miki Dora and sculpted in Venice Beach studios alongside Ron Cooper and Larry Bell. “I’m an old surfer,” explains Ganzer, who worked at various board shops and surf magazines before making a fortuitous leap into the fashion industry. After developing a skate short with a baseball-pant-inspired Velcro belt attached — trimmed with his classic woody car logo — Ganzer launched jimmy’z at the 1984 Action Sports Retailer Trade Expo in Long Beach. “We went from zero to $28 million in business in just four years,” he recalls. “I sold $300,000 worth of clothes at that first trade show. I’d never sold $300,000 [worth] of art.” Rising to cult status, with fans including writer Hunter S. Thompson and skateboarder Christian Hosoi, Jimmy’z (pronounced: Jimmy’s) was later acquired by Ocean Pacific (OP) in the early ’90s and then ended up wallowing in licensing limbo. Though Ganzer dropped out of the game for 15 years to surf and sculpt in Costa Rica, he relaunched the line this spring, placing tees; hoodies; and cord, cargo and neon-cotton versions of his signature shorts in top boutiques like New York’s Opening Ceremony and L.A.’s Venice Originals. “We’re trying to put it back together the way it started. It was just so pure back then,” says Ganzer, noting he plans to roll out pants, women’s clothing and accessories in the near future. But don’t let this return to the spotlight fool you: This old surf bum’s first priority is still clearly stated on his voice mail; “I’m at the beach right now, and you’re not.” www.jimmyzworld.com