Its enough to make one wonder just how calculated Cramers over-the-top, on-camera persona is. Mad Moneys producer, Susan Krakower, says that Cramer is equal parts stock savant and showman. Jim has more stocks in his brain than anyone Ive ever met, she says. He also has great timing. The guy is a performer at heart.
When I ask Cramer whether hes performing more than just being himself on Mad Money, he gets surprisingly quiet and thoughtful. I dont know, he says. I mean, Im not always that way. On Saturday mornings, I like to garden. On Sundays I want to go fishing. But my wife tells me that theres a certain aspect of my personality thats always on. I think that comes out on camera.
Suddenly, Cramer turns up the volume again. He does that speaks normally one minute and starts SHOUTING the next. I love the fans, he says. I love the interaction with the audience and the excitement. And what you see on the show is how I was at the hedge fund. I had no chair there. Id just stand in front of my screens and scream all day long. My partner, Jeff Berkowitz, would come in and say, Youve gotta shut up, man.
Thats about the same way Nicholas Maier, a former hedge fund employee, felt about Cramer. He wrote a book, Trading with the Enemy: Seduction and Betrayal on Jim Cramers Wall Street, that detailed Cramers crazy corporate behavior and obsession with the stock market. Maier says that on their first meeting, Cramer pointed to his stock-trading terminals and declared, This is my life. All I think about is the stock market, the stock market, and then I think about the stock market.