Manus & Associates is not the only company set up to give away its profits - Paul Newman has given away more than $175 million raised through his Newman's Own brand since he bottled his first salad dressing in 1982 - but it definitely is a rare bird. And there are plenty of philanthropic programs, but few businesses are set up to give away the bottom line. Clearly, it requires a sizable cash reserve or an additional business to be able to give up a fair share of the profits.

Bill Broich and his wife, Phyllis McGavick Broich, do just that with their second business, McGavick Winery in (appropriately enough) Grapeview, Washington.

In 1976, Bill Broich founded the Ste. Chapelle Winery in Sunnyslope, Idaho, then sold it to go into the insurance business. Five years ago he decided he wanted to get back into winemaking as a hobby. But since the couple had to go "through all those hoops" of getting a license from the Bureau of Alcohol, Tobacco, and Firearms anyway, says McGavick Broich, they decided to do something more than their original plan of a "little hobby winery." They swap cases of their wine for $200 checks - which are tax-deductible - made out to one of five local charities. "The theory behind this is to help the greater good by providing help on the local level," says Broich. The winery produces about 3,000 cases of wine per year.

The Broiches pay all of the winery's overhead out of their own pockets - at least $80,000 annually.

But the Broiches make it clear that they get back a lot more than the dollars they put in: "We have been blessed in recent years, and this is our way of giving back to our community," says Broich. Actually, the winery motto is noblesse oblige - the blessed are obliged. His wife adds: "We spent so much time working hard on the insurance business that we didn't get to focus on that" giving-back sort of attitude.