• Cowboy chic at the Four Seasons Jackson Hole.
Cowboy chic at the Four Seasons Jackson Hole.

After selling his high-end outdoor-­clothing company, Cloudveil, local Steven Sullivan followed the path of many cashed-out entrepreneurs — he started a new company, Stio, whose ski and mountain clothes are sold only at the flagship store here, in the catalog and online. Connoisseurs come from around the world to shop at the famed Jackson Hole Hat Company. Sure, they carry Stetson and the like, but the specialty is 100 percent custom, handmade-from-scratch, beaver-fur cowboy hats, made the old-fashioned way.