Celebrity hotelier Ian Schrager gives a lesson in the school of cool at his new Web site. Pick “Play” to sneak a peek at post-event candids of superstar bashes or view artsy images of his hip hotels, or choose “Play” and then “The List” for local hot spots and happenings near each Schrager hotel. The site even has its own gift shop, filled with famed hotel favorites like cashmere blankets, logo tees, and Agua spa products.