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King & Grove New York, in the up-and-coming NoMad (North of Madison) district, is one of the city’s newest destination-lobby hotels, courtesy of a million–dollar renovation by Highgate Hotels to what was formerly Hotel Thirty Thirty. Under the direction of Matthew Rolston, the Susan Jaques–designed lobby features a rich, jewel-tone color palette and a breathtaking 80-globe light installation as its main attraction, as well as Mohair-velvet chairs, leather couches and a grand, marble-topped coffee table.

The hotel’s sultry and alluring image was developed specifically to pay homage to the storied background of the building, which was built in 1903 as the Martha Washington, a women-only residence. Starlets like Veronica Lake and Louise Brooks, as well as many other fashionable women of the time, stayed here, and, like the former residents it honors, the hotel oozes retro-glam at every turn — right down to vintage black-and-white photographs that line the halls, reminding guests that a classic beauty never loses her charm. Sitting at the bar sipping a cocktail, you half expect Miss Lake herself to come waltzing through the lobby at any moment.

From $209, www.kingandgrove.com