CHIEF INSPIRATION OFFICER

WHO
Hans Ruinemans
COMPANY GloCorp NV
AGE 45
HAS HELD TITLE FOR One year and seven months
PREVIOUS TITLE Marketing manager, Cap Gemini Ernst & Young

Ask what inspires him, and Hans Ruinemans can’t shut up. The co-founder and chief inspiration officer of GloCorp NV, a consulting firm in the Netherlands, is positively juiced by the idea of connecting people and ideas. But that’s his job, after all. Each year, Ruinemans advises banks and telecommunications companies on how to build creative business models.

HOW DO YOU INSPIRE GOOD IDEAS?

I’m good at making people smile. Humor is an effective way to open up the mind. It’s disarming and gives perspective. Some companies are so focused that they completely lack a sense of humor ... It’s okay to stick a clown nose on your competitor.

HOW DO YOU INSPIRE ACTION?

Before people implement ideas, they usually need a kick in the pants. Stories, examples, and metaphors help people think beyond conventional space and inspire them to move forward and act. Sure, it’s easy to get overwhelmed by change. But examples scale down the challenge and make it tangible.

— C. CANABOU