Brian Goldner, the president and CEO of Hasbro — the toy and game company responsible for the inspirations behind Transformers, G.I. Joe and the latest big-screen adaptation, this month’s Battleship — says more are on the way. “We have some amazing brands that have rich stories,” he promises.
If your toy chest is looking a little empty lately, blame Hollywood. After great success adapting franchises like Transformers and G.I. Joe — which grossed over $3 billion combined (with an ?additional $1.6 billion in merchandising revenue) — ?Tinseltown producers have been attempting to turn other childhood playthings into box-office mojo.
In fact, over the next two years, the multiplex will feature no fewer than five feature films based on kids’ favorite games. Here’s a rundown:
(out May 18)
An effects-heavy battle between a U.S. Navy crew — headed by Taylor Kitsch and Liam Neeson — and malignant aliens wreaking planetary devastation.
Adam Sandler ventures through the Peppermint Forest in this adventure-comedy based on the sexagenarian board game.
After several previous adaptations of this smash 1949 game, once more a pack of quirky, color-coded suspects try to outsleuth one another — this time, with Pirates of the Caribbean helmer Gore Verbinski calling the shots.
Though it has made cameos in more than a dozen films, Ouija’s now ready for its close-up as director McG prepares to wow moviegoers with a supernatural thriller.
Ridley Scott passes Go and collects (presumably more than) $200 directing a film based on the iconic board game about market dominance.