When a person’s schedule regularly includes business meetings on four continents in five days, you can assume that this person has become an expert in everything travel — from which airport has the best food to how to pack. Nasarudin “Nasa” Nasimuddin is one of those people. At the tender age of 28, the Malaysian native is the joint group executive chairman of the Naza Group of Companies, founded by his father. He’s had his hands in hotels and high-end race cars (he’s a deputy team principal of Lotus F1 racing and one of the youngest owners in Formula One history), among other interests, and now, with the opening of In Add Minus, he’s added fashion entrepreneur/designer to his lengthy résumé.
Located in Westfield Century City, in Los Angeles, the sleek modernist shop stocks only its eponymous label, which offers a men’s and women’s collection of streamlined, on-trend-but-not-too-trendy separates that can go from office to evening. It’s a sea of wearable solids with few prints in sight and includes a mix of classic (blazers, polo shirts, slim pin-tucked pants, tunic dresses, leather jackets) and current (draped panel dresses, skinny cargo pants). The collection, manufactured in the U.S. and Asia, is made with French fabrics, Italian knits and Isko denim from Europe and sold at very reasonable prices. Nasimuddin says brands like Theory and Club Monaco inspired his business model and that he plans to open two additional In Add Minus stores in other West Coast cities this year. 10250 Santa Monica Blvd., (310) 728-1041, www.inaddminus.com