If you’re a regular reader of American Way, as you peruse this issue you’re going to feel a little discombobulated. Things you’re used to seeing aren’t where you expect them, nor do they look like they always have. For the last six months, we’ve all been hard at work rethinking the magazine and creating ways to make it better and more entertaining for you. And what you hold in your hands is the result of that. Besides the great, new look (courtesy of J.R. Arebalo and his rockin’ design staff), the biggest change is probably the flow of the stories. We used to divide the magazine into travel, lifestyle, and business sections. But given the age and intelligence level of our average reader, we realized this was simply unnecessary. So why not create a more natural feel for the magazine, giving you the shorter stories first and letting you read your way into the longer features? It’s sort of the same arc an airplane takes, where you slowly climb to your cruising altitude and then settle in for the long haul.
One of the outcomes of that new story flow is our UpFront section, which starts on page 15. We took what used to be our Trends pages, which were scattered throughout the magazine, and combined them into one attractive, interesting, and easy-to-read package. This section is chock-full of information you can digest in under 30 minutes, but it will stay with you much longer than that (and that’s a good thing). Whether you’re looking for a great hotel or restaurant, the latest business trend, or some cool events you shouldn’t miss, you’ll find it here. (Our website doesn't reflect our new format yet so you can still find the trends under these sections Travel, Lifestyle, & Business)
The stories in this issue are also quite captivating. We scored an interview with Super Bowl champ Tom Brady, who is about as down-to-earth and friendly as they come. He takes us on an awesome tour of Boston, and shares some great recommendations. On your next trip to Beantown, you’ll definitely want to check out his favorite places. Just tell them Tom sent you.
We also discover the best of Glasgow, sample the many incredible jazz fests going on around the world, and examine Studebaker’s reentry into the car market. Have you seen any on the road yet? This may be your first peek at the classic redux.
Our Think Tech special section will leave your head spinning. The world of tech never rests, and these stories will bring you up to speed (at least for this month) on the hottest and newest stuff hottest and newest stuff out there. As one of our stories points out, tech spending is just starting to rebound, so there will be lots to look forward to in the near future.
And finally, I can’t let you go without reminding you that time is running out to enter our 3rd Annual Road Warrior Search. We’ve had lots of impressive entries so far, and the competition is stiff. You don’t want to miss your chance to prove that you are the ultimate Road Warrior, or miss your chance to collect two million Hilton HHonors Points (good at any participating Hilton Family hotel in the world) and one million American Airlines AAdvantage miles, do you? The deadline is July 31, so go to www.americanwaymag.com/roadwarrior for details.
That about covers it, so start turning the pages and taking a closer look at what we have going on. Then send me an e-mail at email@example.com and tell me what you think. What were your favorite stories? What new things did you notice? What do you like and dislike? Talk to me. I’m very interested in what you have to say.
SHERRI GULCZYNSKI BURNS