When we at American Way first learned about American Airlines’ purchase of TWA, we were excited, but not quite sure how and when it would affect our publishing operations. Although owned by American, TWA will operate separately during the transition, so the question was what we would do about a magazine onboard TWA during that time. Would having an American Airlines product on a TWA flight cause confusion? Probably not, because most airline passengers have heard the news. The alternative — not having a magazine in the seatback pocket — didn’t appeal for a variety of reasons. Ultimately, we forged ahead to get American Way onboard TWA and into the hands of our newest readers as quickly as possible.
You might find the numbers behind this decision interesting. By boarding American Way on TWA/TWExpress’ 1,071 daily flights, our already impressive circulation gets an 18 percent boost: We’re increasing our press run from 341,000 to 402,000 copies, to ensure that every seatback pocket on every TWA flight will carry a copy of American Way. Our readership — currently 1.3 million readers an issue — is sure to get a boost as well, since we’ll now reach TWA/TWE’s 28 million annual passengers.
With this issue, American Way takes off on a total of 5,100 flights daily, offering 130 million total annual passengers the opportunity to read us. Our award-winning magazine, the only in-flight published twice a month, offers relevant, timely information, and our tag line, Trends for the Modern Traveler, says it all. The magazine is divided into three easy-to-navigate sections: Travel, Lifestyle, and Business. In each, you’ll find quick hits and longer reads, all compellingly written and designed.
TWA passengers, make sure to turn to the TWA passenger information (page 125), where you’ll find details on merging club memberships, frequent flyer miles, TWA check-in guidelines, a St. Louis hub map, TWA customer service information, and images of TWA’s fleet.
Additionally, the maps now indicate TWA/TWE destinations (pages 120-121 and 126).
In other airline news, American is celebrating its 75th anniversary this year. Time Flies (page 138) commemorates the occasion with a look back at vintage photos and important milestones throughout American’s history.
The entire American Way staff joins me in welcoming our newest readers.
P.S. Make sure to enter our Road Warrior contest on page 101 — you could win a Lincoln Navigator or a trip to Europe.