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spring when the world is mud-
luscious the little
whistles far and wee
and eddieandbill come
running from marbles and
piracies and it’s
when the world is puddle-wonderful …
So begins my favorite E. E. Cummings poem. It was originally published 93 years ago next month in The Dial, the pre-eminent literary magazine of the Transcendentalist movement. I read this poem every spring. It’s a habit I formed after I first read it in Mrs. Morgan’s English class at Orange High School in Cleveland in 1992.
When I read it, I automatically rerun the winter doldrums and then consciously expel any negativity that followed me from frigid February. The Transcendentalists, after all, believed in the inherent goodness of God and man, and they were the creators and purveyors of the concept of self-reliance. Cummings’ predecessor, Ralph Waldo Emerson, famously wrote that “a foolish consistency is the hobgoblin of little minds.” And Cummings, Thoreau, Fuller, Alcott; all undoubtedly subscribed to the same notion. It’s omnipresent in their writings.
So it goes that Cummings’ ode to spring is an apt expression of my joie de vivre. And so it goes that like the Transcendentalists, I try to keep my feet out of an apathy trap of foolish consistency. It’s safe to say that the writers, editors and designers at American Airlines Publishing try to do the same.
You need look no further than this mud-luscious issue of American Way for attestation. No other in-flight magazine so thoroughly canvases the globe and records civilization and the human condition, like our cover story on Roatán, the largest of Honduras’ Bay Islands ("Forward & Back"), and our story on the last steam freighter to sail the Great Lakes ("Full Steam Ahead"). And that’s only some of what’s inside these pages.
Upcoming this year is more entertaining content, as well as the best travel coverage from the most storied writers in the industry. As the only in-flight magazine that publishes twice a month, we have consistently fresh content that is anything but foolish. Next month, the lovely Isla Fisher will grace the cover, and the May 15, 2013, cover story on AA’s new route to Seoul, South Korea, will compel you to book a couple of tickets in the not-so-distant future.
The Transcendentalists were a prolific bunch. Their raison d’être was to live life deliberately. They were creative writers, yes, but they were also voracious readers. American Airlines Publishing shares similar principles. In addition to American Way, we publish two other magazines as evidence of our devotion to our customers, and as literary tools of the highest caliber.
For over a decade, AA has recognized our premium-cabin passengers with Celebrated Living, the industry’s first luxury magazine available in First and Business Class cabins as well as Admirals Club lounges around the world. As CL editor Lori Stacy will tell you: “Our goal is to present readers with a guide to the good life, from travel to luxury goods.” Lori and her team are currently gearing up for an “epic” summer. She has editors and writers traversing the globe to uncover 10 must-take family trips. Time with your children is precious and goes by far too quickly; these epic trips will create memories that your children will carry with them into their adult years.
CL also tapped into thousands of travel experts (our passengers) to find the best hotels, spas, golf courses and cruise lines with the Readers’ Choice Platinum List. Your favorites will be featured in our summer issue.
Then we have Nexos, a title I’m particularly proud of. No other magazine like it exists: It is the only Spanish- and Portuguese-language in-flight magazine, and it publishes six times a year. Editor Ana Cristina Reymundo, who is the original editor and has been the genius behind the content (she writes most of the cover stories) has a unique summer issue planned. The cover will highlight one of our newest routes, Asunción, Paraguay, a city that receives rave reviews by all who visit.
Ana Cristina is the consummate student. The speaker of seven languages and a world traveler, she has observed the global economy in all of its incantations. That worldliness is on display in the form of a great business story on the investment climate in Peru, which has just been named the fourth-best emerging economy in which to invest according to the Jan. 30, 2013, edition of Bloomberg.
As you can see, we’re going on a unique, hobgoblin-less journey here at American Airlines Publishing. All three titles have all their editors, designers, photographers and writers out there in the field, finding the best stories and art for you, so that you can have the perfect road map for your next trip.
Enjoy this issue of American Way, and please take a minute to check out our other titles. Let American Airlines Publishing show you that the world is, indeed, puddle-wonderful.