• Image about east-fremont-street-las-vegas-strip-viva-vision-americanway
All that glitters is in Las Vegas, whether it be a mammoth neon martini glass, a red stiletto, or a dancing lady. And nope, we’re not talking about some casino show. Rather, we’re talking about the newly installed streetscape project that’s revitalizing and restoring East Fremont Street to its former 1950s glamour. Developed by the creative minds at Selbert Perkins Design, the project includes four retro-cool neon and aluminum structures that loom over a three-block stretch of East Fremont, creating a nostalgic yearning for the days of yesteryear. Sammy, Frank, and the rest of “the Pack” would be proud.

Before becoming overshadowed by the glitz and glamour of the Strip, Vegas’s downtown East Fremont Street was the epicenter of the city’s gambling industry. In fact, the first gaming license issued in Vegas was to a gambling hall on Fremont Street in 1931. The infamous thoroughfare was also home to many of the city’s other firsts: the first paved street, the first stoplight, even Vegas’s first high-rise. It’s also now one of the first places you should visit. So skip the Strip (for a while, at least) and check out downtown -- where it all began. After sundown, head to the Fremont Street Experience and gaze up to the sky for the dazzling (and free) Viva Vision light show, which spans more than five football fields and contains over 12.5 million synchronized LED lights set to music. Shows are at 6:30 p.m. and then every hour on the hour from eight p.m. to midnight.