You'd like to wipe out the stereotype of the mad scientist, that obsessed, egotistical character. Yes. We want people to see that scientists are human beings, full of the flaws and virtues of everyone else. Some are altruistic, generous, and kind, and others are selfish and motivated by their own glory. You get the same variations you get in any human activity. In some ways, I'm looking for the same thing they look for at Fox or Disney: a good script. And a good script isn't going to deal with someone as a stereotype.

In bridging the two cultures, you've rubbed shoulders with an illustrious group ranging from Robert De Niro and Tom Hanks to Nobel prize scientists like James D. Watson, codiscoverer of the DNA double helix. What happens when you get these folks together? We had a great event with Hanks and a number of scientists for the 30th anniversary of 2001: A Space Odyssey. He came with the original cast. And we did an evening with Steve Martin and the Mathematical Sciences Research Institute called "Funny Numbers." He has a very curious mind, and he's keenly interested in science and math. Robin Williams showed up, and he and Martin did a scene from Martin's play, Picasso at the Lapin­ Agile, where Picasso and Einstein meet in the bar.

Sloan is a sponsor of Robert De Niro's Tribeca Film Festival. We don't usually think of De Niro and science together. He's a smart, creative businessman who totally understands the potential of what we're doing. The first year we partnered with Tribeca, a press release went out with the heading, "De Niro Seeks Science Scripts." More than 800 scripts came in from all corners of the nation. We had to hire extra people and find extra space just to get them catalogued.

What are some good science-based movies that have come out of the film festivals? At Sundance, we've given awards to Dopamine, Primer, and this year's winner, Grizzly Man, by the German director Werner Herzog. It's the story of Timothy Treadwell, a man who lived among grizzly bears in Alaska and was eventually killed by them. It really punctures that romantic view of nature, what Herzog calls the "Disneyfication" of nature. What's so exciting here is the variety. Shane Carruth, a novice director, did Primer in his parents' living room for about $7,000. Herzog is one of the most distinguished directors working today.

The Hedy Lamarr project, Face Value, sounds like a sure winner. It has great human-interest elements. The most glamorous movie star of her generation makes this unbelievably important contribution to science. She has an affair with her collaborator, but he dumps her and goes back to his family. No one knows about that aspect of her life.