AMERICAN WAY: You've become pretty accustomed to success. Still, how surprised were you that The Apprentice was such a hit?
DONALD TRUMP: I never would have anticipated it being number one in the ratings. I figured it would be a wonderful show that was well produced. But friends of mine told me that 95 percent of the shows that go on television fail. And most of them fail immediately. A lot of people told me not to do The Apprentice because, statistically, it would fail. Then, instead of failing, it became the hottest show on television.
AMERICAN WAY: How concerned were you about the possibility of being associated with a big, public flop?
TRUMP: I can tell you that I hated the 95 percent statistic. And if it had failed, the media would have been all over it. Reporters would have made it a front-page story. But now Sylvester Stallone, a friend of mine, is going to do a TV show, and he said that he's going to be just like Donald Trump. It's a crazy phenomenon.
AMERICAN WAY: Less crazy, and probably less fleeting, is the success you've had as a real-estate developer. What are the buildings in Manhattan that every visitor ought to see?
TRUMP: Definitely Trump Tower. It's the number-one tourist attraction in New York. I would also say that you definitely want to see the Empire State Building. It's a great building. You want to see the New York Stock Exchange. It's fascinating, but these days, tough to get into. Right across from it, 40 Wall Street [conveniently called The Trump Building] is a landmark and the tallest building in downtown Manhattan. And the Chrysler Building has always been beautiful.