clarity about the business model “dell’s direct model guides everything we do. it’s not just about logistical and financial efficiencies, it’s about relationships. at dell, we deal in a direct manner with everyone — customers, partners and suppliers, each other. everyone on our team must understand how the model works and apply it in all they do.”

intellectual horsepower “success isn’t just about hard work, it’s also about smart work.”

ability to learn on the fly “the pace of business, especially the technology business, is fast.

there’s never a chance to just sit back and take it all in. you have to keep pace and learn as you go.”

strategic vision “sometimes people get caught up in the details and lose sight of the big picture. the ability to help create and stay focused on a strategic vision is essential for long-term success.”

being open to new ideas “new ideas are the lifeblood of the technology business. people who dig in their heels and try to cling to yesterday’s good ideas are roadblocks to progress. a team that’s built to last welcomes positive change.” —