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The look of David Yurman’s new Beverly Hills location takes inspiration from his New York studio.

There’s a new player on Rodeo Drive, and he’s bringing some very sparkly and posh toys. Famed jeweler David Yurman’s newest outpost is his West Coast flagship, located? in Beverly Hills. The 2,700-square-foot shop has the look and feel of an open ?studio and actually resembles the one that Yurman works out of in New York. Select pieces of artwork designed by Yurman and his wife, Sybil, are displayed among the store’s decor of marble floors, walnut
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countertops and satin metallic accents. And because the shop is so spacious, each of the brand’s collections gets its own area (including Silver, Silver Ice, Gold, Pearl, Eyewear, Bridal and High Jewelry, the latter an array of one-of-a-kind pieces featuring exquisite rare stones). In honor of the opening, Yurman has designed several pieces that are exclusive to the Beverly Hills shop, such as a Moonlight Ice Cable Bracelet that’s embedded with blue topaz, citrine and pink tourmaline ($17,000 to $20,000). 371 N. Rodeo Drive, www.davidyurman.com.